Sport, adventure and commercial photographer Samo Vidic is driven by a desire to achieve and create images that often defy the odds.

Canon Ambassador Samo doesn't believe in the word 'no'. He has spent his career impressing his many clients with a determination to achieve the impossible. Whether he's emphasising the raw energy of whitewater kayaking, creating a colourful motion blur behind a sprinter or giving a disabled cyclist the freedom of a mountain bike again after a paralysing injury, Samo is a master of illusion.

He regards the most outstanding achievement of his career to date as: "getting to where I am today; to have become a professional photographer who gets to do amazing projects, work with great clients, travel all over the world and transform ideas into reality is a dream come true. The fact that my work is recognised and has been given awards is another great achievement for me personally. Each of the projects I have done was interesting and somehow different, so I cannot choose only one."

Samo has won multiple prizes at the Slovenian Press Photo awards and he won the Wings category at the Red Bull Illume Image Quest 2013. Recognition is all very well, but Samo loves nothing more than to inspire and engage. When he's not busy on a shoot he teaches in workshops where his infectious personality and 'never-say-never' attitude wins him fans and prompts them to pick up a camera.

Samo mixes technique and ingenuity with a preference for experimentation. "It's always good to think outside of the box. You should try different things and keep pushing. I have tried many things that didn't work. If you have an idea, try it two or three times. Maybe the first time it won't work for you. Maybe you need to change a few things and then it might be something really good. From small, stupid ideas you can get something really cool," he says.

Samo has worked with Canon on a number of eye-catching video projects with top sports stars and reveals: "I'm planning some interesting and different projects."

What inspired you to pursue photography as a career?
"There was always something about photography that I found interesting. When I was younger I was always shooting hiking trips with a very simple point-and-shoot camera. I was clueless then but always wanted to capture my friends a little bit differently. My friend's father, who was a photographer, was the first person to notice my photos and told me I had an eye for it."

What is the best lesson you have learnt during your career so far?
"If you work hard and play fair, you will succeed."

What drives your creative ideas?
"The best time to figure out something creative is when you don't have jobs. That is when I relax and think about doing something new."

How has Canon technology helped you to shoot your projects?
"I've been with Canon since the beginning of my career and it has never let me down. On those rare occasions when I, for example, needed to clean the camera urgently, the Canon Professional Services support network does a great job. The newest technologies are helping me to finish my job faster and better."

Why do you think the Canon Ambassadors Programme is important and what do you hope to achieve by being a part of it?
"I remember when Canon launched the Ambassadors Programme – I was checking Ambassadors' profiles and admired their work. I am really honoured to have become part of the great group of professionals. This isn't only a validation of my work but also Canon's support of some of my projects means I can focus on doing what I do best. I also value the opportunities of knowledge sharing between the photographers in the forms of lectures and workshops. I hope that with Canon's support, I can continue realising my ideas and also to contribute in any way I can."

"Work harder than the rest of the photographers and work differently. Innovate and come up with new concepts. Follow your dreams but don't expect instant success."